Dominion Web Works

Rankin Automotive Case Study

Rankin Automotive was rebuilt around practical local SEO: clear services, online booking, neighbourhood pages, newsletter capture, and helpful driver tools.

What changed

Service pages for high-intent searches
Booking and contact CTAs throughout the site
Technical SEO cleanup with sitemap, robots, schema and metadata

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Operational follow-through

Beyond the website

Local SEO works better when the shop also has repeatable front-counter and software systems. Useful companion resources include apprentice technician training plans, service advisor training checklists, and digital vehicle inspection software.