Dominion Web Works
Rankin Automotive Case Study
Rankin Automotive was rebuilt around practical local SEO: clear services, online booking, neighbourhood pages, newsletter capture, and helpful driver tools.
What changed
- Service pages for high-intent searches
- Booking and contact CTAs throughout the site
- Technical SEO cleanup with sitemap, robots, schema and metadata
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Operational follow-through
Beyond the website
Local SEO works better when the shop also has repeatable front-counter and software systems. Useful companion resources include apprentice technician training plans, service advisor training checklists, and digital vehicle inspection software.
June 2026 refresh
New conversion proof added after launch.
The Rankin project now includes a fresh GPS Shield offer flow: a public service page, Amelia booking services, consent capture, and a disabled-safe Stripe billing placeholder ready for subscription activation. That gives this case study current proof beyond the original website rebuild: local SEO, booking flow, recurring-service packaging, and audit-ready customer consent now work together.
Proof path
Why this case study matters for shop websites.
Rankin gives Dominion Web Works a live auto-shop proof path across auto shop websites, lead tools, and local SEO guidance for auto shops.