Get your Local Visibility Score.

What we check

A clear local audit should tell you what to fix first, what can wait, and which website or Google Business Profile gaps are costing calls. Dominion Web Works reviews the site like a customer and like a crawler: page structure, trust signals, mobile friction, local intent, reviews, contact paths, and whether the business gives Google enough proof to understand the service area.

The goal is practical: give local business owners a short list of fixes that can improve calls, quotes, booking confidence, and search visibility without turning the project into a bloated agency report.

• Website speed and mobile experience
• Google Business Profile strength
• Reviews and trust signals
• Local SEO pages
• Calls, forms and booking friction
• Freshness of service, blog, case study, and audit pages

The audit also checks whether the website has the basic trust pages customers and search engines expect: About, Contact, Privacy Policy, visible service areas, review proof, case studies, and clear next actions. Those signals help customers understand who is behind the business and help crawlers understand whether the site is maintained.

For trades, shops, marine services, clinics, and local service businesses, a useful audit should turn into a practical work order: fix metadata, improve service pages, strengthen internal links, add proof, speed up mobile, and make the contact path obvious. For a plain-English checklist, read the website audit priority list.